Yesterday I decided to get everyone involved in helping me pick my fabric pairing for the dress I am working on.  I am excited about the use of my African fabric and marrying it with some fun solids.  Please leave me a comment on whether you think I should use A..the "Purple", B..the "Cobalt", C...the "Canary Yellow" or D.. the Pink.  I was also thinking green...

Week 1 August 13 - August 17

Forte Green (Brooklyn) Board of Education, My daughter's cupcakes, EL SS'13(fun back details)

Week 1 was VERY hectic!!!! ....a continuation of the week prior where I attempted to raise funds to pay for my NYFW show.  I reached out to friends and Ryan touched my heart by making the first donation, considering I've only known him for less than 2 months.  Ryan has been extremely supportive and inspiring as a fellow designer.      Bahja followed, then Tracy and Martha.  I was overwhelmed by their support and how much they believe in my vision.  I was humbled and am VERY much obliged....  If anyone wants to donate please click on the donate button on the top right hand side of the page.  

After a short celebration of the success of my studio session for the promo clip and my donations, it was back to balancing my career, motherhood and a personal life which is the norm for me.  I got my proof of residency letter from Con Edison, so I finally was able to go down to the Brooklyn Board of Education as seen in the picture above to register my daughter for High School.  Gosh!!! High School.....I still am trying to come to terms with my angel starting High School.  Her passion for baking cupcakes and making bracelets has been put on hold for a while as she prepares for her audition and testing for several performing schools.  We got her ticket for LaGuardia and Stuyvesant.....  In the midst of my motherhood duties I still had to finish the back of this cobalt blue dress.  There is nothing like a woman's dress leaving a memorable expression as she exits a room.  The back detail of this dress is to die for....  Stay tuned to see what I have worked up for the EL girl.

30 til EL

......A video diary shot on a mix of high end smart-phones and pro-grade digital video cameras, 30 til EL will journalize the process of Fashion Designer and London transplant Evelyn Lambert as she prepares to ready a capsule collection for a staged guerrilla showing, during the September 2012, Mercedes Benz Fashion Week in New York City.

Evelyn is faced with multiple challenges from various stages of a hectic life. She has the ultimate goal of getting the capsule collection ready in 30 Days with all of the attendant challenges, while also getting acclimated to New York City as a single mom, placing her daughter in the prestigious Laguardia High School Of Music And Performing Arts and juggling the demands on her time as a custom designer for a client list of televisions most high maintenance reality TV stars.

It's more than just the guerrilla showing of her capsule collection. Though that is the ultimate goal, it's the process that is the featured character of the story as Evelyn traipses around New York City, hitting the garment district for fabric, trimmings and finishings, figuring out the capsule collection, while also selecting, draping and fitting models...in addition to dealing with life as Evelyn Lambert away from the sewing machine.

30 Til El will post daily video webisodes of the process and document it so that viewers can appreciate the effort and dedication involved in bringing dreams to fruition, while inspiring others to do the same. 30 Til EL will utilize contemporary methods of communication, across various social networking platforms such as Face book, Twitter, Pinterest and Foursquare to tell the story, spark dialogue between viewers and 30 Til EL, and also spark dialogue between the viewers via comments, retweets and reposts.

The production of a guerrilla marketing tactic has a long history, especially in fashion design, yet the process is where the real story lies, not just in the staging of the tactic. By the time Evelyn Lambert puts on her subversive capsule show, viewers will be fully immersed in the entertainment of bringing the effort to life. The use of video cameras on high end smart-phones allows a very intimate telling of the story from the perspective of the designer, the models, the PR people, the precociously talented daughter and anyone else intimately involved in 30 Til EL.

Zimbabwe born, London raised and American cultivated, Evelyn Lambert's story of 30 Til El will be candid and surprising as the reveal of where and when the EL pop-up capsule show will appear comes at the end of the 30 days. Perhaps she'll unleash her beautiful pieces in front of your favorite designers collection show, during the NYC, September 2012 Fashion week....and maybe become your NEW, favorite designer.